Marketing Process Overview

What is Marketing Process ?

 The marketing process is a systematic approach business used to understand customer needs , developed strategies , and implement plans to products or services , ultimately aiming to build relationship and capture value .

Here a more detailed breakdown of the marketing process :

1. Understanding customer and market 

1. Market research : Conduct research to understand the target audience, their needs, wants, and behaviours .

2. Customer analysis : Analyze customer data to identify segments, preference, and purchasing patterns .

3. Competitive : Evaluate the strengths and weaknesses of competitors to identify opportunities and threats .

2) Developing a customer- driven marketing strategy :

1. Target audience : Identify the specific groups of customers to whom the marketing efforts will be directly .

2. Positioning : Determine who the product or service will be positioned in the market related to competitors .

3. Value proposition : Clearing articulate the unique value that the product or service offers to customers .